According to a study done by eft and Convey, retailers still are far from optimizing customer experience (CX) in the final mile: 66% of retail supply chain executives say that their existing systems do nothing to improve the customer delivery experience. Only 3% say they currently have systems that fully support efforts to improve the CX, according to a survey from eft and Convey.
To compile the research, eft and Convey asked 200 supply chain executives in retail eight quantitative questions about the importance of CX in final-mile delivery and how this affected supply chain performance.
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