In a study co-authored by EFT and Convey, we asked 200 retail supply chain executives what they had to say about the evolving role of the customer experience in their operations. We found that retailers understand the importance of customer experience, but that current technologies are not addressing CX needs. The desire to improve the CX is often at odds with traditional operational metrics.
We address our findings in our research study, and we’re excited to announce its release. Click through to read!