News Article

Retailers Predict a ‘Super’ Saturday and Rush for Gifts in Season Finale

Super Saturday is expected to be the biggest volume day of the year.

Expect “Super Saturday” to emerge as the biggest volume day of the year, ending the lull in business since Cyber Monday and fueling retailers’ confidence that they will meet their holiday sale projections.

While executives expect to meet the revenue projections of 3 to 4 percent above last year, profit margins are a different matter. Price promoting and higher rates of online shopping, where transactions are seen as less profitable than at bricks-and-mortar, will dig into the bottom line.