Delivery Digest: October 2016

October’s edition of the Delivery Digest includes a new report from Multichannel Merchant on the importance of improving the delivery experience through transparent customer communication, new stats around shoppers plans this holiday season, and the latest news on Amazon’s fulfill by service.

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Improving the Delivery Experience with Transparent Customer Cummunication

With customer expectations rising, merchants are turning to personalized customer delivery for their next competitive advantage. Delivering personalized experiences means being able to adapt and potentially diversify delivery options for shoppers based on real-time data. Personalizing the delivery experience requires knowledge of the order and customer history to map to the best method of delivery.

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Fast Delivery, Order Transparency Critical To Boosting Brand Trust

As many as 87% of online shoppers identify shipping speed as a major factor in deciding whether to shop with an e-Commerce retailer, according to data from Dotcom Distribution. When making purchases from an unfamiliar brand, shoppers cited fast delivery as the top motivator (44%) for increasing brand trust, ranking almost twice as high as improved overall quality of the products themselves (24%). These findings reaffirm that delivery timing remains a significant necessity for brands as they seek to drive loyalty.

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Report: Amazon limiting fulfillment services for new Marketplace sellers

The Draconian step applies only to new sellers, but is nevertheless a sign that Amazon is struggling to accommodate the swell of merchandise sent to its warehouses and fulfillment centers ahead of the holiday season. The move comes after other changes the e-commerce giant made to its fulfillment systems for the holidays: Amazon recently changed its fees in order to penalize sellers who have slow-selling or off-season goods during the busy holiday time while rewarding those with faster-moving goods, Bloomberg notes.

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Amazon is Primary Holiday Gift Destination for 42% of Consumers, But Retailers Can Compete and Win with Personalized, Data-Driven Experiences

The Amazon threat is real for retailers this holiday season, with 42% of US consumers reporting that the big online retailer will be their primary holiday gift destination, according to a new survey conducted by Signal, a global leader in real-time, people-based marketing. However, retailers can capture their own piece of the holiday commerce pie with data-driven relevance, highly personalized marketing and simple, seamless experiences.

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Shoppers Share Keys to Astonishingly Good Customer Delivery

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