News Article

The most important factor of online holiday shopping is…

When it comes to the online holiday shopping experience, delivery trumps everything.

That’s according to a new survey by active delivery management platform Convey in which 40% of consumers report that delivery is the single most decisive factor of the shopping experience. Asked to choose the most important delivery factor during the holiday season, 29% of respondents prefer a specific promise date, and 23% select a delivery date range, bested only by cost at 33%.

In addition, shoppers expect retailers to make a commitment and keep it.

Read more here.