“Without a store base to support any fulfillment, pure-play home improvement retailer Build.com lives and dies by efficient product shipping. Further complicating the retailer’s efforts to provide quality shipping while maintaining reasonable internal costs is the nature of its product assortment. ‘We knew for some time there was a huge opportunity for more intelligent determination of customer shipping,’ Marshall Downey, director of direct marketing at Build.com, told Chain Store Age. ‘A lot of our items are big enough to qualify for free shipping – like tubs and showers.” Continue Reading
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