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Exclusive: Online home improvement retailer expands shipping infrastructure

“Without a store base to support any fulfillment, pure-play home improvement retailer lives and dies by efficient product shipping. Further complicating the retailer’s efforts to provide quality shipping while maintaining reasonable internal costs is the nature of its product assortment. ‘We knew for some time there was a huge opportunity for more intelligent determination of customer shipping,’ Marshall Downey, director of direct marketing at, told Chain Store Age. ‘A lot of our items are big enough to qualify for free shipping – like tubs and showers.” Continue Reading