We all know that Amazon dominates online commerce, thanks to its ruthlessly efficient fulfillment network. But when the COVID-19 pandemic upended the retail industry last year, even the mighty Amazon was tested. How can retailers exploit these new chinks in Amazon’s armor to their advantage?
In order to find out, we surveyed nearly 1,200 shoppers on their shopping behaviors and priorities, and their experiences during the 2020 holiday season to discover what motivates them to turn to – or away from – Amazon.
Read the research to learn:
How the pandemic affected consumers’ perception of Amazon
What consumer habits spurred by the pandemic are here to stay
Checklist of how retailers can compete in times of uncertainty
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