News Article

CX Is Now a Top Priority in Retail Supply Chain Operations

2/3s of Retailers Say Gaining Greater Control of CX is Crucial to Delivery

While most retailers understand the importance of providing a consistently positive customer experience (CX), many struggle with legacy technology that fails to address CX needs—an issue compounded by the desire to invest in innovation without sacrificing traditional operational metrics, according to new research from customer-centric delivery platform Convey and eft Supply Chain & Logistics Business Intelligence.

The firms recently announced the results of a joint study examining the importance of CX in final-mile delivery, and the impact of CX on supply chain performance and decision-making.