News Article

Customer Experience A Top Priority in Supply Chain Operations

Only 3% say current systems “fully support efforts to improve the customer experience” while more than 66% report existing systems do nothing to improve customer experience.

While most retailers understand the importance of providing consistently positive CX, many struggle with legacy technology that fails to address customer experience needs, according to a new study by Convey and eft, “Redefining Final Mile Delivery in the Age of the Customer.”

Retailers are having a hard time updating their supply chain systems and technologies to keep up with the new reality of heightened customer expectations in an era of digital disruption but are feeling increased pressure to do so quickly, according to a new survey from Convey.

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