News Article

Customer Experience a Key Aspect of Retail Supply Chain Operations

Retailers are having a hard time updating their supply chain systems and technologies to keep up with the new reality of heightened customer expectations in an era of digital disruption but are feeling increased pressure to do so quickly, according to a new survey from Convey.

The survey, which polled supply chain executives from 200 retailers, found the convergence of customer experience (CX) and supply chain is forcing companies to rethink legacy technologies and processes as they adapt to the new anytime, anywhere, anyhow shopping paradigm.

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