Consumer data is rolling in from Black Friday. Convey published data insights that show how deliveries are performing across various categories compared to year-over-year data from 2017. Some key findings include:
“2018 Thanksgiving week shipments for our customers grew substantially year over year. This reflects a trend toward more discrete packages in response to consumers demands for greater assortment and speedy delivery fulfilled through drop shippers and forward stocking locations,” said Rob Taylor, CEO of Convey. “Perhaps most interesting this year was the dramatic increase for less-than-truckload shipments. As consumers have become more comfortable making large item purchases online it’s clear they are taking advantage of holiday specials to order big-ticket items for themselves.”
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