News Article

4 Steps To Defend Your Brand Against Porch Pirates

“Porch Pirate” is the new name for the The Grinch Who Stole Christmas. These “pirates” steal the cheer from any holiday event, whether it is Christmas, Valentines Day or Mother’s/Father’s Day, by burglarizing doorsteps, leaving customers without their gift deliveries.

While we saw piracy spikes during heavy delivery periods like this past holiday season, thieves target unattended goods year round. In fact, according to a report by, 23 million Americans had packages stolen from their doorsteps before they could open them. 

While there is little a retailer can do to directly guard deliveries for customers, porch pirates have an unfortunate impact on a retailer’s brand. Dropoff recently reported that 94% of customers will blame a retailer when deliveries go badly, and our own research has found that 70% of consumers won’t return after a single poor delivery experience. Over Cyber Weekend this year, we saw 40% of negative delivery feedback resulted from concerns that packages were “never delivered” despite the carrier reporting they were.

The takeaway?

Retailers simply cannot afford to leave the fate of customer loyalty in the hands of thieves.

The good news?

There are 4 key steps retailers can take to defend their reputation in 2017 by taking extra care to ensure the safe delivery of packages into customer’s hands.

See how retailers can avoid the long-term repercussions that porch pirates cause.