News Article

20th Annual Mystery Shopping Report Analyzes Evolution of Ecommerce Over the Past Two Decades

Astound Commerce study provides unique insight into the key ecommerce features that have made the biggest impact on today’s customer experience

The evolution of digital merchandising and customer service tactics has evolved dramatically over the last 20 years. Technology advancements have given retailers the ability to consistently improve the customer experience year-over-year, which in combination with increasing consumer comfort with shopping online has culminated in a nearly $400 billion ecommerce market today, according to the U.S. Department of Commerce.