Shop.org’s Retail’s Digital Summit is quickly approaching! On Sept. 26-28, more than 5,000 retail professionals will gather in Dallas, Texas, to discuss what lies ahead for the industry this holiday season. While retailers have been preparing for 2016’s season since the end of 2015, the Summit is the “ready, set, go!” alarm for all.
This year’s Summit will be a great place to ensure all of your items are crossed off on your preparation checklist, discover new ideas, gain actionable takeaways and build relationships with the innovative players in the digital retail world. While Shop.org has put together a high-energy agenda, here are the sessions we are most excited about for this year’s Summit:
Tuesday, September 27, 2016
1:30 p.m. – 2:15 p.m. The Future of Retail 2017: Trends Shaping the Digital Experience
PSFK’s Piers Fawkes and Scott Lachut will provide an overview of their Future of Retail 2017 report. They will cover the social, technological and physical forces influencing consumer behavior and what’s driving the next generation shopping experience. Gain fresh ideas and inspiration that will allow eCommerce platforms and brands to exist in a new retail paradigm.
In back-to-back sessions, Dave Cotter, founder and CEO of ReplyYes, and Jaron Waldman, who led the GEO team at Apple and now serves as CEO of Curbside, will address mobile technology and how it makes retailers more connected and efficient. Dave Cotter will kickoff this session by explaining how ReplyYes has become a pioneer in chat commerce by blending people, personalization and AI. Waldman will also discuss how Curbside is combining physical stores with the location-based analytics to help retailers fine-tune the omnichannel experience for shoppers. This session will highlight how to evaluate and decide on mobile technologies that resonate with your customers, convert a text into a purchase and use data and analytics to better understand your customers and optimize your inventory.
Wednesday, September 28, 2016
12:45 p.m. – 1:30 p.m. They’re Here! AR, VR & AI are Revolutionizing the Customer Experience
Now that AR, VR and AI are all starting to become catalysts for transforming the customer experience, this breakout session will address what steps you should take to embrace these interactive paradigms. In this breakout session, experts Kimberly Grabel of Soma Intimates, Neil Patil of Fluid Inc. and Beck Besecker of Marxent will share who’s using which technology, how it’s working and their thoughts on what to embrace and where to hold back. This session will be especially useful for gaining insights into leveraging emerging technologies for your brand, enhancing product discovery and engaging with consumers at the most personal and contextual level yet.
2:00 p.m. – 3:00 p.m. It’s All Connected – The Secrets of Customer Journey Mapping
Customer journey mapping can be time consuming, hard to sell and, well, just awkward. Alan Kempson from REI will discuss how REI harnessed the power of customer journey mapping to better understand the end-to-end retail experience, investigate touch points, identify issues and improve the customer experience while boosting sales.
2:00 p.m. – 3:00 p.m. Retail Innovation: Omnichannel and The Future of Personalization
Retailers are combining creativity, realism and technology to come up with new solutions that connect with shoppers. Bond CEO, Sonny Caberwal, will describe how companies can use technology to provide a personal touch for their best customers. Later, Gamestop’s Jason Allen will share highlights from the company’s store efforts to boost inventory turns, drive repeat client engagement and improve the overall customer experience.
Is your retail organization prepared for the delivery demands of the holiday sales season? The customer experience is all about leaving the consumer will a positive last impression, and in most cases that means perfecting the delivery process, as this is the last impression the consumer is left with. Stop by our booth #7071 at the Expo to learn how to better your customer experience by utilizing our technology to transform the most frustrating part of a customer’s experience, delivery, into one that delights at every turn.